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| Review Video Case 5: Suburban Regional Malls located at: http://ezto.s3.mheducation.com/media/Connect_Production/bne/OLC_Assets/Perrault_19e_0078028981/Video_Cases /SuburbanMalls.m4v This video describes the problems of suburban regional and superregional shopping centers. while malls were attractive for 50 years, they have fallen out of favor with many shoppers, leaving shopping center developers with significant challenges. What trends have affected malls and what do you see happening in the next 10 years? Put yourself in the role of manager of a struggling local suburban regional shopping mall. What would you do to improve performance? |
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