Micro Argument #3 462b-464 462b 8-c3 1. Rhetoric is not an ‘art’ but an empeiron that produces gratification ( charis ) and pleasure ( hedone ) — Assertion 2. Cooking also produces gratification and pleasure–Assertion 463b 3. Rhetoric and cooking are in the same genus–1,2 4. [That which only relies upon producing gratification and pleasure is a flattery]– Assertion 463b 5. Rhetoric and cooking are flattery–3,4 463d 2-464 6. All flattery is a reflection of something else–Assertion [e.g., gymnastics is the real art while make-up is the flattery/ medicine is the real art while cooking is the flattery/ These are the goods of the body. Justice is the real art while rhetoric is the flattery/ legislation is the real art while sophistry is the flattery/ These are the goods of the soul. 7. All Flattery is a reflection–Assertion 463 d . 8. All reflection is foul–Assertion ___________________________ 464 9. Rhetoric is a foul reflection in the classifications of arts and empeiria–5-8