Coca Cola has a well-organized leadership that is established around the world. The Coca Cola Company limited is viewed as one of the world’s biggest beverage companies making it the top producer and marketer of quality soft drinks. Coca Cola faces a lot of competition in the market from companies such as Pepsi forcing them to go over budget each year on production and marketing to develop new product design and to stay ahead of the competition.
Coca Cola Company has over 300 different brands across 200 countries. The company offers customers both carbonated and non-carbonated beverages which include fruit drink, fruit juice, sports drinks, bottle water and coffees. To stay ahead of the competition, Coca Cola is always developing new and existing brand locally and globally. The company does a good job investing a lot of money in marketing campaigns. These campaigns are meant to with spreading awareness so that customers can stay inform of new and existing brands.
Coca cola Co. was invented in 1886 by a pharmacist named John Stith Pemberton. Af…