Internet Now Core to Marketing and Advertising Industry The internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The internet phenomenon has become a source for gathering timely information and converting data into profitable results at a faster rate for many firms and individuals in this revolutionary era of the twenty first century. Participants of the economy, from households to foreign markets, have found this dynamic system to be a way to reach the masses with a large percentage of the Earth having access to this knowledge. The marketing and advertising industry have gained significantly in the creation of such a wonderful thing. The internet allows users to search out products with ease and makes doing research on given products that much more effective. Deploying internet technologies can take attention away from focusing on core business functions; however the impact of the internet on marketing and advertising has enabled businesses to effectively communicate with consumers and demographically hit a broader audience. Marketing and advertising in the twenty first century have taken a whole new route in hitting the targeted market. The goal of any company when marketing a product is to sell that product to anyone that sees its advertisement. Being able to effectively market is what will keep products moving off the shelves for consumers to buy, as well as allowing businesses to thrive in these times of such economic insecurity. Consumers always want to know more about any product they are going to buy. Being able to research a product is crucial in any industry for sales. Consumers can research a product without difficulty, which will give them a sense of security in having the knowledge of a product they are going to purchase. Being able to find this information accurately and easily is fundamental in doing research on products or technologies. The main goal of Internet based research is enriching the user’s capability to find what they want, research what they want, and use the plethora of information gathered to make an educated decision whether or not to buy a given product. Technological advancements pertaining to the computer and information field have made Internet based research the wave of the twenty first century. The Internet has functioned as a catalyst in that it has completely changed the face of marketing and advertising. It has enabled advertisements to be in more places than ever before.