Effectively communicating is the most important part of organizational change. The most difficult part of communication is that successful communication is not achieved through words alone. There is a strategy for effectively communication. This paper will identify several strategies and address each of the benefits and disadvantages. The “spray and pray” strategy involves communicating excessive amounts of information from management . There is so much information provided it becomes difficult for employees to recognize the key topics that affect their roles in the organization. Management then loses insight on the as to what is important for each role and relies on the employee to decipher the information as needed to their role. The benefit of this strategy is the employees are empowered with a wealth of insight on the Developmental change that is planned and happens over a period of time requires face-to-face involvement so that employees are made aware of the organizations vision. The transition will be over a period of time, which will require additional meetings to update employees. “Task-forced” changes are typically delivered from upper management down. A “emphasis is placed on formal communication processes such as e-mail, broadcasts, and memos” (Palmer, Dunford, Akin, 2009, pg. 306). The “charismatic transformations” require more personal communication style. Management must find ways to engage two-way communication, which will engage the employees. This communication style is a more sensitive and personal approach. And finally “turn-around transformations” require a direct communication where employees are told their duties. This communication requires a more forceful approach. Employees are not allowed to dismiss the information, which is communicated as their roles are likely to be affected and it is important to comply to keep their
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