According to Lagerfeld (n.d.), “Buy what you don’t have yet, or what you really want, which can be mixed with what you already own. Buy only because something excites you, not just for the simple act of shopping”. The quotation above by Karl Lagerfeld clearly states that when buying something, it should be because we need it and we want it badly not just because we want to waste our money and just shop for the things that we already have. As the population grows, the needs and wants of people increases as well, that results to competition on where and how to buy the products that a person needs. The creation of online shopping does not just solve this problem but through its emergence, it provides a lot of benefits for the busy people of today’s generation. Wherever and whenever a person is, just as long as there is an internet connection and a gadget that can connect to it, online shopping is possible. According to an article published by Philippines Daily Inquirer last September 4, 2012 written by Daxim Lucas, the market research firm Nielsen reported that 72% of online customer in the Philippines used the internet for grocery shopping research. 47% of 72% do this every day, against the 39% of people in the Asia-Pacific region. Aside from that, the study showed that the Filipino consumers are the most active in the Asia-Pacific region when it comes to searching about information online. With the existence of the internet, people will tend to buy more things in the internet because it will not just save them effort but time and money as well. The focus of this research paper is to inform the people the real nature of online shopping and to introduce to them the processes that they need to undergo when they do online shopping. … … middle of paper … …find wide variety of products online. People can find different brands and items from many businessmen or merchants. In online shopping people can also find different price levels of a certain item. Different deals online can provide the customers the choice on what product at certain price will they buy. In online shopping people can find one product but the price of the product that is for sale may vary in price. The buyers can compare and choose among the deals and prices of a certain item. The information, price of that product and the reviews is posted and available as well to the buyers to choose/decided on what they would buy. According to Boswell when people are doing shopping, they will agree on the asking price of a seller for a particular product but in online shopping people have the ability to compare prices from different sellers (Boswell 2014).