A Critical Analysis of a Piece of Advertising The piece of advertising that I am studying came from a wholesale booklet, the advert I feel is targeting people that are going to be buying large quantities, for re-sale. The advert is trying to sell a drink, they call a stimulation drink. These have become increasingly popular in recent years, and the same people that make the controversial Red Bull also make this drink, Red Devil. These drinks are usually drunk by teenagers, they are also used by a lot of amateur sports players as they give a sharp burst of energy. The advert consists of just four colours, black, red, silver and a small bit of white. The majority of the Advert is black and red, I feel that these colours are defiantly colours that are associated with the adjectives devilish or evil. Even though this to most people isn’t very attractive, there is a certain amount of excitement to it and therefore is in a subconscious sort of way is appealing to the devil inside everyone. Overall I feel that this part of the advert is more appealing to men than women. I say this because I feel that men would be more entice to notice, these devilish colours and try and associate themselves with them where as women would prefer to associate themselves with pinks and greens. I self consciously talking stereotypically here, but still I think it is a valid feeling. The companies making this drink as I said earlier are the same brand that makes Red Bull. The name Red Bull has a certain amount of punching power in it. I think that the combination of Red and Bull make us think of the old lie, that ‘The colour red infuriates bulls’. This is a daunting thought to anyone except maybe the Devil. I would be reasonable to connect the this fury to the devil, maybe suggesting that Red Devil is a step up form Red Bull. I feel that the advert is quite successful as this is the feeling I felt when I first saw the
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